If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. Summer International stays ahead of the game by identifying the most influential content creators, and working with them to incubate new brands. Founded in Singapore and based in Los Angeles and South Korea, Summer International announced today it has raised a $5 million seed round from investors including GDP Ventures, Teja Ventures, Gushcloud International and Singaporean angel investors Koh Boon Hwee and Shirley Crystal Tan.
NYX founder and Bespoke Beauty Brands CEO Toni Ko will also join Summer International as a strategic investor. NYX was acquired by L’Oreal in 2014 for about $50 …
