Posted on

TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize



Share

There are a lot of talented people, like chefs and musicians, in Southeast Asia who can earn money through their work online, says TipTip founder Albert Lucius. But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. The Indonesian-based startup announced today it has raised $13 million in Series A funding, just eight months after its $10 million Series A in March.
The latest round was led by East Ventures, with participation from returning investors Vertex, SMDV and B.I.G. Ventures.
TipTip founded in October 2021 by Albert Lucius, whose previous startup Kudo was acquired by Grab in 2017. It serves as a marketplace for crea …

Read More