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Tumblr’s only viable business model is shitposting



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As Elon Musk struggles to make people give Twitter $8 a month for a blue check, Tumblr had an idea: What if they offered users $8 for not one, but two blue checks?
Yes, you can legitimately buy two blue checks for your Tumblr blog. For the low, low price of $7.99. As Tumblr wrote in an official post, “That’s cheaper than some other places, when you consider that you get not one but TWO checkmarks for your blog.”

If you keep paying Tumblr, you can get even more blue checks. Want 10 blue checks? That’ll be about $40.
Tumblr has struggled to monetize for its entire existence. Tumblr was acquired by Yahoo (TechCrunch’s parent company) for $1 billion in 2013, but when it sold again to Automattic in 2019, it was worth just $3 million.
Tumblr’s success as a social media platform has been in even more jeopardy since it banned porn in 2018 to protect its presence on the App St …

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