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Embracing digital commerce may be retailers’ best bet for staying ahead of a fast-moving industry



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Myriad companies have made digitally driven commerce work for them, but others have struggled to find success or are unsure where to start.
Between livestreaming and big players like TikTok, Amazon and Twitter getting into e-commerce in the metaverse, social commerce is going to be a force to be reckoned with.
This market’s gross merchandise value in the U.S. is expected to be $99 billion by 2025, and it’s expected to grow 25% each year, according to GP Bullhound Global Insights’ Technology Predictions 2023 report. That is compared to China’s $1.02 trillion market, predicted to grow at 26% each year. Overall, the market is forecast to hit $3.8 trillion by 2030.

“When you know what you want, you search for it, but when you don’t, this is where live commerce makes sense.” V …

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