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How Taylor Swift Got Fans to Sign Up for Their First Credit Cards



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Halie Smith’s devotion to Taylor Swift runs so deep that she feels as if she can trust her like a friend. After the pop star encouraged fans to vote in the 2018 midterm elections, Ms. Smith registered. The 23-year-old’s most recent rite of passage — getting her first credit card — was also prompted by the singer.When the 11-time Grammy winner announced her Eras Tour, her first in five years, Ms. Smith said she knew she had to “do everything in my power to be able to get tickets.” So she signed up for a card through Capital One, which partnered with Ms. Swift to promote the tour and offered fans preferential access to presale tickets.“Taylor Swift was once again that push,” said Ms. Smith, who lives in Pittsburgh. In addition to getting concert tickets, she hoped the card would help her to build good credit. “As I signed up, because of the Taylor presale, I realized the importance of financial literacy and maybe it sho …

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