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How we covered the creator economy in 2022



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This summer, I went straight from VidCon — the largest creator conference — to a labor journalism seminar with the Sidney Hillman Foundation. One day, I was chatting with famous TikTokers about their financial anxieties (what if they accidentally get banned from TikTok tomorrow?), and the next, I was learning about the history of American labor organizing.
These topics are not at all unrelated: at its core, writing about creator economy is labor journalism. The creator beat is a labor beat.
Creators are rebelling against the traditional route to making a living in artistic industries, taking control over their income to make money for themselves, rather than big media conglomerates. Consider creators like Brian D …

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