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To da moon: Emm aims to innovate on the menstrual cup

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Menstrual cups (sometimes known as “moon cups”) have been around since the 1930s, and it’s been a bloody long period since we’ve seen much innovation in that category. Emm just closed a $1 million round of funding to add some smarts. The company adds an applicator and an app tracking feature to help keep an eye on things.
We spoke with the company’s founder to learn more about where she sees the market going in the near future.
“What drives me is the firm belief that information about your body can make a life-altering difference to your health outcomes. That’s why what we’re doing at Emm is important — we’re addressing health with our sensing platform and we’re also addressing quality of life with product performance. And that …

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