Just because something is useful doesn’t mean it can be a business
Haje Jan Kamps
9 hours
A lot of entrepreneurs are incredible idea generators and hackers; they have a knack for seeing something that’s broken or something that could be better and creating a solution around that. The problem is this: It’s rare that even very good features make good companies.
It’s rarer still that companies built on a feature make for VC-investable companies with the potential for VC-scale returns. A lot of no-code products fall into this category.
So do you have a company or merely a feature? Let’s explore the red flags investors will look for to determine which bucket your startup falls into.
Startups often fall into the trap of writing off incumbents as too big to act, too clueless to know what customers want and too incompetent to deliver good products. That’s a convenient story, but it often isn’t completely true.
A nontrivial pe …
