Match-owned dating app Hinge confirmed it’s testing a higher-priced premium subscription of $50 to $60 per month — a significant increase over the current $35 per month pricing. The company had earlier teased the new offering during Match’s Q3 2022 earnings in November, calling it Hinge’s equivalent of Tinder’s top-tier “Platinum” subscription, as a comparison, and touting its potential to drive the revenue per payer “meaningfully higher.”
Bloomberg first reported the news of the premium offering, which a spokesperson for Match Group confirmed.
Hinge will aim its pricey subscription at “highly motivated daters,” it said, who are willing to pay for more features to boost their exposure in the app as well as those that would allow them to receive better recommendations. For example, subscribers’ “likes” will be seen faster …
