Tourism is roaring back in China. But the $6 trillion consumer market is digging itself out of a deep slump

Home » Business » Tourism is roaring back in China. But the $6 trillion consumer market is digging itself out of a deep slump

BEIJING — China’s consumption recovery from zero-Covid is getting off to a solid start – after a depressing fourth quarter.When Michelin-starred restaurant Rêver reopened Thursday from a Lunar New Year break, it was fully booked, said Edward Suen, chief operating officer of the Guangzhou venue. Reservations for the next three days were near capacity, he said.He’s hopeful business improves this year – and allows Rêver to recoup the roughly 35% in revenue it lost last year. Guangzhou city was one of the hardest hit by China’s Covid controls in late 2022, before Beijing abruptly ended most measures in early December and a wave of infections hit the country.”Last Christmas, it was the first time in three years we didn’t run a full house, because quite a lot of people made reservations but then they …

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