Marcus Merrell
Contributor
In October 2022, after completing the acquisition of Twitter, Elon Musk asked his team to work toward bringing Vine back to market. The team is likely now asking themselves if they should try to revive the old codebase or start from scratch.
Are the problems Vine is facing even technical in nature, or does it have to do with the core business model?
I have no actual knowledge of the Vine tech stack, but these questions (as we’ll see) have been a constant in the industry for well over 20 years. This article uses my own experience working on high-throughput B2B and B2C stacks during a similar time period that Vine was around, and I’m making some assumptions.
Whether I’m correct or not, the broader considerations will apply to anyone facing such a decision right now.
The trouble with Vine
The trouble facing Vine has nothing to do with its tech. It’s likely that the team at Twitter could define and ship a perfectly …
