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Amazon backs Indian meat startup FreshToHome in $104 million funding



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Indian startup FreshToHome, which sells fresh fish and meat to consumers in the South Asian market and the Middle East region, has courted a new backer: Amazon.
Amazon, through its India-focused Smbhav Venture Fund, has led a $104 million Series D financing round in the Bengaluru-headquartered startup, the two said Tuesday. The new round for the startup, which also counts the development arm of the American government among its backers, also saw participation from the government of Dubai and Iron Pillar.
This is the largest check that the $250 million Smbhav Venture Fund has written so far. The new round takes FreshToHome’s all-time raise to over $250 million.
Started in 2015, FreshToHome is one of the largest players battling for a slice of the $100 billion Indian fish and meat market. Most Indians are not vegetarians, but the current market is run on an age-old system.
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