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Can your startup survive the economic downturn?


All startups have to navigate the turbulent economic climate of 2023. But whether your company can survive depends on a lot of factors, including the viability and originality of your idea and the amount of cash you have in the bank.
There are ways to merely survive, of course, to hunker down and weather the bad economic cycle. Companies with a long runway can ride out fluctuations in the market, but you have to have an idea that solves a real business problem to truly grow and thrive.
At the beginning of the pandemic in 2020, many VCs extolled the virtues of “just putting your head down and building a product.” If you’re at that stage …

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