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Floodgates Open for Beer Ads During Super Bowl


Clydesdale horses. Spuds MacKenzie. Wassssuuuuuuup?!Beer ads are practically as characteristic of the Super Bowl as touchdowns. And they will be again this year, with one big change: They won’t all come from brands owned by Anheuser-Busch.After three decades as the only alcohol brand to air its commercials nationally during the game, the parent company of Budweiser, Bud Light and Michelob Ultra gave up that exclusivity in June.Cue the competitors — and a flood of beer and alcohol ads in Sunday’s national broadcast.“It took us less than a minute to decide,” said Michelle St. Jacques, the chief marketing officer of Molson Coors, the parent company of brands including Coors Light and Miller Lite. “We were like, ‘Game on.’”Jonnie Cahill, the chief marketing officer at Heineken, which will feature its alcohol-free Heineken 0.0 in a commercial on Sunday, said: “As a C.M.O., when that announcement was made, of course your eyes open up and yo …

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