Word of mouth and other ‘free’ marketing channels often don’t scale well
Haje Jan Kamps
11 hours
My heart sinks when I talk to a startup founder who proudly declares having a customer base that’s grown to 1,000 people organically. Being scrappy and frugal are great qualities to have as a startup, but your investors will want to see that you know how to scale rapidly when necessary.
If all of your growth so far has been organic, you might not know how to accelerate the business. After all, you wouldn’t even have a benchmark for what it costs to acquire new customers.
You don’t know how much money you need to raise. At best, that makes you look like an inexperienced founder. At worst, it’ll torpedo the fundraise altogether. Haje Kamps
Startups typically raise money for at least one of three reasons: to hire a bigger and better team, to invest in development or to scale growth. Your “ask” slide w …
