For the longest time, social media companies have rallied on the fact that their service is “free” to use. All these companies banked on showing ads and getting some user data in return to let them use social networks without any charge. Now with declining revenues and tough global economic conditions, social networks are resorting to offering subscriptions in one way or another. These paid plans can get unlock features ranging from vanity checkmarks to exclusive stickers to increase in reach and more.
Twitter Blue
Image Credits: TechCrunch
Twitter first introduced its paid subscription in June 2021 in Canada and Australia later expanding it to the US and New Zealand. After Elon Musk took over the company, he hiked the price of the subscription to $7.99 per month and relaunch the plan with features like a Blue verification mark and priority in replies.
The social network’s first relaunch attempt in November was shortlived as many profiles started to impersonate brands and athletes. After putting in safeguards to prevent that — though those measures have also failed at times — Twitter finally launched the new version of Blue in December. Despite that, things are not going great for the subscription service. According to a report from The Information, there are roughly 180,000 paid accounts in the US and 290,000 paid accounts …
