Airtable’s whopping $11 billion valuation attained in late 2021 has lured a raft of ambitious entrepreneurs into the low-code database space. They covet even just a small slice of the pie enjoyed by the decade-old American juggernaut. While SaaS has long been a proven business model in the U.S., in emerging markets, and even in China’s burgeoning tech industry, many users still expect software to be free.
To grow their paying customers, Asia’s SaaS startups, built by seasoned and affordable developers, are venturing into the West. Hong Kong-headquartered low-code database APITable is one of them (it’s in the process of setting up a Canadian base). The company is …
