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More job cuts loom as Sendy changes course in Nigeria


In October last year, Sendy, a Kenyan logistics scale-up, wound up its supplies service, which enabled retailers to purchase FMCGs directly from manufacturers, saying it was directing all its focus on its end-to-end fulfillment offering.
Months later, the company is ceasing on-ground operations in Nigeria, one of its four markets in Africa. This means that it will no longer fulfill orders in the West African country, saying it has become “a fully-integrated tech solution” that will match online buyers with the right logistics providers. Its fulfillment service remains unchanged in other markets.
The new changes imply that Sendy will abandon its asset-heavy model that facilitated order fulfillment from parcel pickup, warehousing to last-mile delivery in Nigeria. The company, which launched in Nigeria a …

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