Europe has moved a step closer to having dedicated rules on online political ad targeting and transparency after the European Parliament fixed its negotiating position — paving the way for talks to start between MEPs and Member States to agree a final compromise text that can be passed into pan-EU law.
MEPs said they hope agreement can be reached in time to have the regulation in place for the next elections to the EU’s Parliament — in 2024.
Parliamentarians voted for a series of changes to the Commission’s original (rather weak) proposal which was presented back in November 2021— saying they’ve beefed up the draft so that only data “explicitly provided” for online political advertising can be used by advert provi …
