Sesame Labs, a web3 marketing platform, raised a $4.5 million seed round co-led by Wing Venture Capital and Patron, co-founders Vinay Jain and Aman Jain exclusively told TechCrunch.
“There hasn’t been a systematic way where people can actually interact with web3 businesses,” Vinay said. “So it became clear to us that the whole marketing stack is completely missing in web3.”
The co-founders, who share a surname but aren’t related, both worked at companies like WhatsApp, Meta and Twitter. Additional investors include Samsung, DoubleJump, Forte, Moonfire, Twin Ventures and angel investors like Balaji Srinivasan, chief technology officer at Coinbase and founder of Earn; Robin Chan, co-founder of Fractal; and Ryan Spoon, chief marketing officer at Sorare.
“We want to be the company that defines what ads on web3 look like,” Vinay said. “Today, there’s a lot of companies building …
