TikTok is adding new targeting and boosting features for its Promote advertising tool, the company announced on Wednesday. Promote first launched in 2021 as a way for creators to turn vertical videos into ads. The company is now introducing more ways to make it easier for creators and small businesses to target their desired communities and choose how they can interact with their ads.
The company is adding a new feature that allows advertisers to drive traffic back to their TikTok page to in order to show off a range of products or services. With this new Promote update, viewers will be presented with a call to action driving them directly to the advertisers TikTok profile. There’s also a new “more messages” Promote goal that allows small businesses who …
