After seeing its audience growth in the U.S. stall last year, TikTok is looking to spur growth with new initiatives, including paywalled videos and a revamped creator fund, according to a new report from The Information.
The report says the company is working on a paywalled video feature that would allow creators to charge users $1, or another amount of their choosing, to access a video. While it’s unclear how exactly this would work, the feature would be a way for the app’s creators to make money directly from their popular videos. The idea of exclusive content for paying users isn’t a new concept, as Instagram lets creators share subscriber-only content.
If released, the feature would allow TikTok to better reward creators, which are th …
