Last year, Snap shut down Zenly, a popular social mapping app it acquired for over $200 million in 2017, despite the fact that Zenly still had 40 million active users and growing. Users were understandably upset. But now, Zenly co-founder Antoine Martin says he’s returning to the social app market with the launch of a new company called Amo. The former Zenly CEO is working with ex-Zenly managing director Michael Goldenstein and others on Amo, whose goal is to fix the problems with today’s social networks by focusing on connecting real-world friends, not the whole world.
Details about the new product remain shrouded for the time being, but both Martin and Goldenstein began teasing Amo through social media posts on Friday.
In a LinkedIn post, Goldenstein described the problem Amo was looking to solve in more detail.
“Today’s social products have become overly complex and commoditized super apps that no longer serve the best interests of those who use them, but rather the advertisers that feed their top line” he explained. “TikTok is eating the world and only making things w …
