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10 tips for de-risking hardware products



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How to test and evaluate demand for hardware products before you crank up the factory

Haje Jan Kamps

9 hours

Manufacturing real-life, tangible objects that you can touch is often a lot riskier than developing software. Once you’ve created 10,000 thingamajigs, it’s far harder to make changes to them than in the software world, where you can push an update if you want to tweak something.
In the world of manufacturing, then, the question is: How can I make sure that I’m building the right thing for the right audience?
Last week, when I wrote about Prelaunch.com’s $1.5 million fundraise, I asked company founder Narek Vardanyan what he thinks are the biggest pitfalls in hardware development.

Measuring the right users
To truly understand what your customers want, Vardanyan recommends studying what your potential customers actually do, not what they say they are going to do.
In an ideal world, that means getting them to buy or a …

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