Una Brands, a Singapore-based e-commerce aggregator, has raised $30 million in pre-Series C financing just five months after announcing its $30 million Series B funding that was raised in September of last year.
Northstar Group, a regional private equity firm, is the sole investor in Una Brands’ latest round, which involves a mix of equity and debt, though Una Brands declined to break out how much equity versus debt the newest round involves. It also declined to disclose its valuation when asked.
The company has now raised more than $100 million in total funding since its inception in 2021, and says it will use the new capital to continue developing its platform and buying up more direct-to-consumer brands in categories like home and living, mom and baby, and beauty and personal care.
Una Brands has differentiated itself as an Asia-focused e-commerce aggregator capable of operating brands across all channels, such as Amazon, Shopify, Shopee, Lazada and Tokopedia, compared to some of its peers, which focus on brands that sell on Amazon.
According to Kevin Boo, the company’s director of corporate deve …
