Meta has long been concerned about losing teenagers and young adults to rivals like TikTok and Snapchat, especially since that audience is highly coveted by advertisers. Facebook, which Mark Zuckerberg created in 2004 while at Harvard, was aimed at college students in its early years but has struggled in recent years with an aging user base.Last year, 17 percent of Facebook users were 18 to 24 years old, compared with 44 percent who were older than 45, according to Data.ai, an analytics company. In contrast, 28 percent of Instagram users were 18 to 24 and 33 percent were older than 45, while 39 percent of Snapchat users and 30 percent of TikTok users were 18 to 24.To appeal to younger users, Instagram and Facebook have in recent years introduced features like Stories, which emulates a Snapchat feature by letting people post photos and videos that disappear after 24 hours. They also rolled out Reels, a TikTok-like feature that lets people create short videos.Last year, Instagram engineers were told that Meta wa …
