One Impression, an Indian influencer marketing platform that does business in markets including Indonesia, Dubai, Europe and the U.S., has raised $10 million in a funding round led by the South Korean gaming company Krafton.
The Gurugram-based startup is building an Amazon-like platform to help brands quickly find relevant influencers for their marketing campaigns. It touts having more than 7 million content creators on the platform that brands ranging from FMCG to e-commerce can access. These creators include the micro-ones developing content from villages and tier-2 and tier-3 towns, as well as large celebrities and even Bollywood actors that generate more than 100,000 content pieces …
