Sridhar Ramaswamy, who led Google’s advertising division from 2013 to 2018, said Microsoft and Google recognized that their current search business might not survive. “The wall of ads and sea of blue links is a thing of the past,” said Mr. Ramaswamy, who now runs Neeva, a subscription-based search engine.Amazon, which has a larger share of the cloud market than Microsoft and Google combined, has not been as public in its chatbot pursuit as the other two, though it has been working on A.I. technology for years.But in January, Andy Jassy, Amazon’s chief executive, corresponded with Mr. Delangue of Hugging Face, and weeks later Amazon expanded a partnership to make …
