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The Lure of the ‘Made in America’ Sales Pitch


As a teenager in Southern California, Taylor Shupe confidently declared plans to one day lead a global company, an ambition that would surely bring him to China. By the time he was 15, he was studying Mandarin.During a college semester in China, Mr. Shupe lined up a factory that could make products for his latest venture: selling protective cases for laptop computers.Later, he oversaw production for a start-up called Stance, which relied on factories in China to make premium socks adorned with bold colors, surfer patterns and price tags reaching $25 a pair. His current business, a sock company called FutureStitch, also makes most of its w …

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