TikTok and Major League Soccer (MLS) have announced a multiyear partnership that will bring exclusive content, in-app programming and more to the app. Financial terms of the agreement were not disclosed.
Throughout the season, fans will be able to search “MLS” on TikTok and get access to the “MLS Hub,” which will feature new content from MLS clubs and players. Fans can also access MLS’s website with more information about match schedules and scores from the hub. The company is also partnering with the MLS to provide users with access to MLS content and clips to integrate their favorite moments in the content they create.
As part of the partnership, TikTok and MLS will launch a new Club Creator Network, where TikTok creators will be paired with MLS clubs to create content …
