With Its Future at Stake, the Academy Tries to Fix the Oscars (Again)

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Linda Ong, the chief executive of Cultique, a consulting firm in Los Angeles that advises companies on changing cultural norms, said that people were still interested in the award show’s winners and the things they had to say. The problem for the academy, she said, is that “people don’t feel the need to watch the show to be part of the conversation.”“They just watch some clips on social,” she added.Ms. Ong noted that, in a once-unthinkable move that speaks to the Oscars’ fading relevancy, the season finale of HBO’s hugely popular post-apocalyptic drama, “The Last of Us,” will broadcast head-to-head against …

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