The early days of the pandemic proved a massive boon for the home fitness crowd. Gyms closed indefinitely, and even when they began reopening, many members seriously questioned whether the model would continue to suit their life, moving forward. Peloton, for one, was in a perfect place to capitalize on the trend, with a significant head start from the pack.
Ultimately, however, the company overshot it. It seemed clear to casual observers that — while the category would gain some lasting momentum — reality would eventually set in as the world reopened, sending many crashing back down to earth. Of course, woes from companies like Peloton and Mirror weren’t the product of any …
