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Bay Area Expansion Team Draws Record Price for U.S. Women’s Soccer League



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The race for the rights to show live sports has lifted the values of teams and leagues, drawing the attention of the world’s biggest investment firms. And those funds are flowing beyond the handful of men’s sports that have traditionally attracted the most money and media attention and into women’s sports around the world, including soccer, basketball, tennis and cricket.On Tuesday, the National Women’s Soccer League said it had sold the rights for a new team at a record price. The investment firm Sixth Street led an ownership group that plans to spend $125 million on the Bay Area franchise, with roughly $53 million covering the expansion fee, a huge jump from the $5 million fee paid in 2021 for a team in Kansas City.Another $30 million to $50 million will go toward building a training facility, said Alan Waxman, the chief executive of Sixth Street and a c …

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