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ByteDance is pushing a new app in the U.S. as TikTok faces a ban



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While political scrutiny continues to intensify on the widely popular short video app TikTok in the U.S. and across the world, Lemon8 owned by ByteDance is going viral.Jakub Porzycki | Nurphoto | Getty ImagesChinese tech giant ByteDance is pushing another social media app in the U.S. — even as its flagship short video app TikTok faces a possible ban stateside.While it could be part of a business strategy for ByteDance, a new product to replace TikTok isn’t the best solution either, analysts told CNBC.”It’s certainly interesting timing. It seems like ByteDance is pushing Lemon8 as a potential alternative to TikTok,” said Lindsay Gorman, senior fellow for emerging tech at the German Marshall Fund.In March, ByteDance invited creators onto its “new Lemon8 platform” before it officially rolls out in the U.S., while citing the success of its “sister company TikTok,” according to media re …

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