Posted on by

How Elon Musk Is Changing the Twitter Experience



Share

Elon Musk has declared he wants to transform Twitter into an all-inclusive app that people can use for payments, news and food orders.“Buying Twitter is an accelerant to creating X, the everything app,” Mr. Musk posted in October, weeks before completing a $44 billion acquisition of the social network. He later said Twitter could be like WeChat, the popular Chinese app that combines social media, instant messaging and payment services.But nearly six months after Mr. Musk took over Twitter, his ambitions for the platform have remained mostly that — ambitions.Although the billionaire has made dozens of tweaks to Twitter, they have largely been cosmetic. His changes have mostly affected the platform’s appearance, said Jane Manchun Wong, an independent software engineer who studies social apps. Those updates include adding more symbols and metrics displayed with tweets, but Twitter’s main elements — making it a place to quickly share news and discuss live events — haven’t altered.Still, users’ experiences are changing. That’s because the kinds of tweets that they see are being affected by Mr. Musk’s behind-the-scenes adjustments. He has tinke …

Read More