BuzzFeed parlayed the rising power of social media into a digital media business worth more than a billion dollars at its peak. But when technology giants behind social platforms moved away from publishing, BuzzFeed’s valuation cratered.To rebound, BuzzFeed is again turning to new technology: artificial intelligence.The company has tried a variety of experiments since announcing plans to incorporate A.I. a few months ago, embracing the technology more than most publishers. On Tuesday, BuzzFeed introduced its most ambitious offering yet, a free chatbot called Botatouille (no relation to Pixar’s murine chef), which serves up recipe recommendations from Tasty, BuzzFeed’s food brand.Botatouille is built using the technology that drives OpenAI’s popular ChatGPT program, customized with Tasty recipes and u …
