The rumors are true: Elon Musk has chosen NBCU leader Linda Yaccarino as the next CEO of Twitter.
Musk confirmed Yaccarino’s new role in a tweet this morning, a day after he announced that he had completed his search for a new CEO.
“Looking forward to working with Linda to transform this platform into X, the everything app,” wrote Musk.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Yaccarino announced on Friday morning that she was leaving her role as Chariman of Global Advertising & Partnerships at NBCU.
It’s smart to put a well-known advertising executive at the helm of Twitter, since Musk’s leadership has tanked that key facet of Twitter’s business. Musk said he will stay on as chairman and “CTO, overseeing product, software & sysops.” With erratic content mod …