Posted on

Elon Musk says Tesla will ‘try a little advertising’


Tesla, a company that has long eschewed conventional advertising, is going to “try” out the scheme, CEO Elon Musk said Tuesday during the automaker’s 2023 annual meeting of shareholders.
Tesla doesn’t pay for traditional advertising like other automakers. And it hasn’t really needed to. The company has become incredibly popular through other methods of marketing, like emails, referral programs that incentivizes existing owners to attract customers, and, of course, Musk’s many tweets.
Tesla has even turned to its loyal customers for homemade ads. In 2017, after a Tesla supporter posted a letter on Twitter that his young daughter wrote suggesting the company hold an advertising contest, Musk agreed to the idea. The contest, dubbed Project Loveday after the 10-year-old girl, named YouTuber and tech reviewer Marques Brownlee as the winner.
Back in 2010, Advertising Age celebrated Tesla as one of “America’s hottest brands” due to Tesla’s reliance on the quality of its product and word-of-mouth from early customers to raise the company to what is now an iconic standing a …

Read More