What is a misconception people have about the movie theater business that you’ve tried to correct but didn’t succeed?Ticket prices. Even through all the innovations and improvements in the technology, and the sound systems and the premium screens — all the ways that we’ve improved the cinema experience over the last decade or two, it’s still the case that the average price of a ticket today on a cost-of-living basis is less than it was in the 1970s. And yet people always say movie tickets are too expensive.What are the biggest challenges facing the theatrical exhibition business going forward?I think the existential challenges — the pandemic, the streaming wars — are gone. I’m really the most optim …
