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Netflix touts nearly 5M monthly active users for ad-supported tier


During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users.
This is the first time the company has disclosed figures for the new tier — which only launched six months ago — and the number is certainly notable. In March, Bloomberg reported that one million accounts signed up for Netflix’s ad-supported plan.
However, since multiple users can share the same Netflix account, the MAU total is not an exact number. It will be interesting to see if Netflix’s numbers change with the upcoming password-sharing crackdown.
The company added during Wednesday’s presentation that the ads subscriber base has “more than doubled” since early this year. Netflix has a total of 232.5 million global subscribers.
Netflix’s pitch to advertisers included other interesting figures regarding the ad-supported offering. For instance, the company revealed that 80% of viewing is happening on TV screens. Also, 25% of Netflix signups opt for the ads …

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