The Disney+ logo is displayed on a TV screen in Paris, December 26, 2019.Chesnot | Getty ImagesStreaming was supposed to be forever.That was the promise of a digital library of movies and TV shows.Consumers got used to Netflix cycling through titles, aware that as Hollywood studios launched their own streaming services, proprietary content would transition to a new platform.Even when Warner Bros. Discovery pulled content as part of planned tax write-offs tied to its merger, consumers seemed to accept the move as the cost of doing business.However, as Disney is set to yank dozens of shows and films from Disney+ and Hulu, including “Willow,” “The Mighty Ducks: Game Changers” and “The Mysterious Benedict Society,” subscribers are suddenly faced with a new reality.”At first I expected any show that was on a streaming platform would stay on that platform,” said Conrad Burton, 35, an account manager at a transportation company in Raleigh, North Carolina. “But then I started noticing things expiring.”What’s the deal?After the initial bloom of new platforms and subscriber growth, aided by pandemic lockdowns and a surge of fresh content, the digital streaming industry has cooled. And Wall Street has turned up the heat on media companies, now focusing on if and when streaming will be profitable versus if those providers are putting up big subscriber numbers. The change came last year after Netflix reported its first subscriber loss in a decade. “What is hitting their income statements is the amortization of content that’s already been made and released,” said Michael Nathanson, an analyst at SVB MoffettN …
