Monique Woodard
Contributor
Monique Woodard is the founder and managing director of Cake Ventures.
As women have gained economic power, their economic influence has expanded. Women long held primary purchasing responsibility for everyday household items, but today, they control or influence 85% of consumer spending.
I founded Cake Ventures as a venture capital firm that invests in technology companies that address our world’s rapidly changing demographics.
My thesis is made up of three layers of demographic change: aging and longevity; the shift to ‘majority-minority’ where the internet is driven by a population of tech adopters from Asian, Black and Latino backgrounds; and womens’ increased earning and spending power.
Many investors evaluate opportunities to invest in women exclusively through the lens of female founders (and we can’t talk about the opportunity in female consumers without acknowledging the dismal investment numbers for female founders), but there is a parallel opportunity in the female economy — investing in technology that solves the problems and meets the need …
