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Blue owned the consumer podcast mic market – now the brand is being phased out


Blue Microphones was ahead of the game. The first Snowball was released all the way back in 2005, as the company was celebrating its 10th birthday. Within a few years, the USB mics were everywhere. They were effectively synonymous with the nascent world of amateur podcasting and became a go-to for first-time content creators uploading video to a brand-new site called YouTube.
A few years later, the company released another game changer in the form of the Yeti – a step up from the Snowball in terms of sound, functionality and, naturally, price. There have been other additions to the consumer line, including the ultra portable …

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