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How Engagement Rings Explain What’s Happening in the Economy


Aftershocks from the coronavirus pandemic continue to rumble across the U.S. economy, and Signet Jewelers shared a surprising one this week: The company is selling fewer engagement rings this year because, it says, singles who were stuck at home during lockdowns failed to meet their would-be fiancés in 2020.“As we predicted, there were fewer engagements in the quarter resulting from Covid’s disruption of dating three years ago,” Virginia C. Drosos, the chief executive at Signet, which owns Kay Jewelers and Zales, told investors on Thursday. Shares of Signet, the largest jewelry retailer in the United States, tumbled after the company cut its forecasts for sales and profit for the rest of the year.In a way, the engagement ring has become a sparkly microcosm of t …

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