COVID-19 has upended many aspects of busienss, including the way enterprises sell software. As the pandemic kept people at home, SaaS sales teams were forced to adjust their strategies. In the past, they relied mostly on in-person meetings to close deals, but with social distancing measures in place during the pandemic, they turned to the likes of Zoom and Microsoft Teams to woo potential clients.
Both software vendors and buyers suddenly realized that virtual meetings could actually be productive, so many of them are keeping the remote practice even as COVID restrictions are behind us.
However, the existing sales tools are mostly obsolete for online meetings, a gap tha …
