Posted on by

How Unilever Is Working to Understand Black Women’s Hair



Share

On a recent spring afternoon, Marcella Roberts and Brooke Council sat in a salon chatting about how much they liked their hair. The two women, who are Black, were discussing a new cream they had been using to style and moisturize their curly hairstyles.“It does wonders,” said Ms. Roberts, whose daily work outside as a meter reader can quickly dry out her curls. “It lasts for a couple of days.”“Even my co-worker said how soft my hair was,” Ms. Council added.The cream didn’t leave their scalps with the distracting little flakes that other products sometimes did, the women said. And while they agreed that the cream had a pungent tropical scent when first applied, it “calmed down and it was a pleasant smell” as th …

Read More