Julie Wainwright, founder and former CEO of the publicly traded, luxury online consignment company The RealReal, is back with a new startup.
Called Ahara, the Los Angeles-based outfit describes itself as a personalized nutrition company that provides recommendations to its customers after they first fill out a health questionnaire that asks them about their diet and health history, and their age and location, after which they can take a variety of at-home tests for genetic, epigenetic and biomarkers.
According to Ahara, for example, its tests can tell the company how effectively someone is metabolizing specific nutrients; how healthy his or her cells are; and which tests an individual’s blood levels for key nutrients li …
