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Twitch backtracks on branded content changes after streamer backlash


One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off.
On Tuesday, Twitch announced updates to its branded content guidelines — the set of rules that dictates how streamers can display sponsorships, endorsements and other paid promotions.Twitch noted the growing criticism at the time but it took until Wednesday afternoon for the company to reverse course.
“Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming,” the company wrote. “These guidelines are bad for you and bad for Twitch, and we are removing them immediately.”

Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into dire …

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