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Deal Dive: Betting on the sports betting market



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If you live in a state where online sports betting is legal, companies like FanDuel, Caesars Sportsbook and DraftKings don’t let you forget it. They dominate TV ad slots during sports games and seemingly everywhere else, too. They give the mirage that the market is saturated with no room for startups. Betr, well, wouldn’t bet on that.
Betr co-founder and CEO Joey Levy thinks there is still space for companies that bring a new approach and business model to online sports betting. What makes Betr stand out, though, is that it’s built its user interface to be more accessible for the casual sports bettor as opposed to someone who spends all day poring over sta …

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