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Gear Patrol’s acquisition of DPReview shows that it can pay to be boring



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In March, DPReview announced that parent company Amazon was shutting it down, and the photography world entered a dual state of shock and disbelief.
For 25 years, DPReview had served as a consistently reliable and authoritative voice on photography gear. But photography enthusiasts didn’t just go to DPReview to drool over Canon’s newest lens or compare Sony and Nikon’s face-detection autofocusing capabilities. It was an active forum where we (yes, I’m one of those photography people) could hang out and geek out.
That such an extensive archive of photography knowledge and the strong community it had fostered was being banished to the abyss — the plan wasn’t even to archive it but to switch it off completely — was a blow to many. The announcement on DPReview garnered over 5,000 comments, and people too …

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